Dodge is Bringing Back the Iconic Plum Crazy and HEMI Orange Color Options for 2013
In an effort to keep their sales momentum following a solid 2012, Dodge is bringing back two of its most iconic color options as available Challenger options for 2013. Last available in 2010, the HEMI Orange and Plum Crazy Purple are long-recognized as indicative colors for the incredible Dodge Challenger, and they’ll be returning as available options for 2013. As Dodge moves some of its Challenger offerings over to performance brand SRT with the new SRT Core vehicle, they’ve also made the Plum Crazy Purple and HEMI Orange colors available there as Core options for the Challenger R/T and SRT-8.
Both of these color options will be available on showroom floors this Spring, with the Plum Crazy coming first–most likely in early March–and the HEMI Orange following in Spring. These colors will be made available on select R/T, R/T Plus, R/T Classic, and SRT-8 392 Trim models. So, if you’ve always lusted over the iconic Challengers and their incredible colors, now is your chance to own a modern day version of those very same cars. Prices for the retro-colored Challengers will range from $29,995 to $44,775, excluding a $995 destination fee. The appropriately-themed Challenger R/T Classic will list from $33,995.