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Dodge Updates Scat Pack Name Trademark

Chrysler and Dodge have Renewed Their Scat Pack Performance Trademark and May Bring Back the Performance Division

Move over Mopar, Scat Pack may be coming back. This past week, the Chrysler Group re-registered their trademark on the Scat Pack name – leading to rumors across the internet that the Scat Pack program could be returning to offer Dodge performance model purchasers with features that range from a monthly newsletter to specially designed go-fast component packages.

While this could be nothing–trademark registration is an everyday occurrence in the automotive world for some thing or another–there remains a distinct possibility that the Scat Pack name could return in some form; especially following the public statement from Dodge brand CEO and President, Tim Kuniskis, who stated that the Scat Pack “is a very important part of our history. We like the whole idea of having a Scat Pack of cars.”

scat pack safety ad

The Scat Pack name is an important piece of Dodge history, harkening back to the glory days of American automotive production and performance from the 1960’s and 1970’s. During that era of muscle and pony car domination–and let’s all be honest, the style and output of the era is among the greatest industrial and design achievements of post-WWII America–the name Scat Pack was synonymous with quality and performance, and was revered as one of the industry’s finest dealer components.

The Scat Pack, for those unfamiliar, was a sort of exclusive owner’s club for those consumers who purchased the finest performance Dodge and Chrysler vehicles of the day. The Charger R/T, Challenger R/T, Coronet R/T, Coronet Super Bee, Swinger 340, and Dodge Daytona were the major vehicles that made up the Scat Pack. People who purchased those vehicles between 1968 and 1972 received special updates via mail which featured special track days, racing updates, track guides, and offers and advertisements for vehicle specific upgrade parts, all for just $3 a year.

Scat Pack members also had access to a special package of upgrade parts. These components were more advanced than even the Mopar specific parts, and the end result was some of the finest Dodges of the day. Bringing the Scat Pack today would seem a smart move from Dodge as the retro-revival continues to move forward with incredible steam.

Today, the Challenger, Charger, Dart, and Daytona–in various performance iterations–would certainly make up the core of the Scat Pack. I know I, as a Challenger owner, would love to see a return of those benefits,  and I’m sure that other Dodge Consumers would as well.

 

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