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Chrysler CEO Sergio Marchionne to Auction Personal Custom Challenger for Charity

Chrysler CEO Sergio Marchionne is Putting His Personal Dodge Challenger SRT8 392 Up For Auction

Sergio Marchionne’s custom Dodge Challenger SRT8 392 will be auctioned off at the April 4-6 Barrett Jackson event to raise money for charity

When you’re the CEO of a car company, you get to own some pretty incredible vehicles. One of Chrysler and Dodge’s CEO’s personal favorites has been his 2011 Dodge Challenger SRT8 392. The CEO owned Challenger is finished with a number of custom touches and personal paint options, and will now be available to one lucky buyer.

On the weekend of April 4-6 at the Barrett-Jackson Automotive Auction in Palm Beach, Florida, Marchionne will offer up this unique vehicle for sale. The event will feature a number of special and unique Dodge, Chrysler, and Alfa vehicles, but the star of the show will almost certainly be the Challenger SRT8 392. All proceeds from this auction will go to benefit the United Way for Southeast Michigan charity. Barrett-Jackson, with Marchionne as their campaign chair, have set a fundraising goal of $35million for the year.


Marchionne’s SRT8 392 will feature the new MOPAR crate motor upgrades, which make the HEMI V8 good for over 540HP. The key aspects of the customization of his Challenger are, however, the visual upgrades. The CEO’s Challenger goes for the “sinister” style with a black on black color pallet. The vehicle has a Pitch Black Paint job with matte “Charcoal” racing stripes, and also features satin black wheels. Working to black out the vehicle from all angles, the vehicle also comes with smoked tail lamps and side markers, and unique satin black 392 and Challenger badging.


On the inside the vehicle is almost entirely stock, with a full black leather interior. Setting the car apart inside from other Challenger SRT8s are custom embroidered seats that feature the Challenger 392 emblems. For enhanced performance and ride, the vehicle features the Mopar exhaust and suspension kits, which are highlighted by multi-adjustable coil-overs and a more aggressive exhaust note. To finish off the customization, Marchionne–who is one of the most publicly visible and renowned CEOs in the automotive world–has added his own personal signature to the vehicle.


Expect a hefty six-figure price tag for this vehicle when it hits auction.


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