Well, February was definitely a month dominated, in the Pony car market at least, by the Chevy Camaro which moved over 6,000 units, but there’s another number from February that might be even more impressive. Where those sales numbers for the Camaro are definitely impressive, they’re pretty much in line with how the Camaro has been selling since its release. The Challenger however, for the month of February, moved 3,227 units. While that’s not near the Camaro in sales, it does mark an over 50% increase in vehicle sales from last year’s month of February. 50% increase in sales on a year-to-year comparison is huge, too, as it directly highlights the continued growth in popularity for the Challenger, and also highlights how it is becoming more and more of a sales competitor against the Camaro and the Mustang. Even more telling, too, is that these numbers come even though news in January and February was dominated more by the announcement of the Camaro ZL1 and the release of the Mustang Boss 302–two events that began to push the news of the new Pentastar V6 and the new SRT-8 392 back a little bit from the public eyes. This means, then, that the Challenger group at Dodge have done fantastic work to really cement the vehicle more prominently in the public consciousness.
Also of note is that the January and February numbers combined–a total of 5,753 cars sold–also equates to a 50% increase for the entire period over the year prior. The Challenger’s sales numbers are up, and indications are that they’re up to and going to stay that way. Great news for the boys at Dodge and for the potential of the Challenger moving in to the future of the vehicle’s life!