It’s a small update, but a fun one: the 2011 Dodge Challenger officially began its production run last week on Friday, January 14th. So, that means they’ve been making 2011 Dodge Challengers for a week now, which is pretty awesome news. Of course, none of them are in show rooms yet, but this makes it feel all the more complete. It’s kind of like being a kid and seeing Mom start putting up the Christmas decorations. I know I’m excited, I hope you are also.
Of course, with this new model hitting showrooms this year (and many others) this is poised to be a big year for Chrysler/Dodge/Fiat. That’s a good thing, too, because 2011 has become a pretty important year for the company. In addition to launching the updated Challenger models (including the much publicized SRT-8 392), Dodge/Chrysler are also releasing new/updated versions of their Chrysler 300, Dodge Charger, Jeep Grand Cherokee, and Dodge Durango. These models will all have a major bearing on the companies economic security, but maybe none are as important as what Fiat’s doing this year. The new parent company for Dodge/Chrysler, Fiat, is using this year as their chance to re-enter American markets. Since 1984 Fiat has been away from the American automotive market working hard in Europe to rebuild their brand identity, and they’ve done a fantastic job of it. Fiat’s have built strong reputations as reliable, cool, and efficient vehicles that the European market have eaten up. With this knowledge, and their new American base built around their acquisition/adjoining with Chrysler, Fiat is bringing their well-respected Fiat 500 to American shores. The vehicle’s success could mean a lot towards the future of both companies, and could also add an interesting new twist to the American automotive market.